Deliverables
Naming
Branding
Concept Design
Material board
Layout optimisation, RCP
FF&E concept
Finishes schedule
Tudor Place Student Accommodation
Tudor Place is a Student Accommodation in Chester that was designed for Watkin Jones and is managed by Fresh Student Living. Upcircle developed the theme based on the city history and architecture style, which served as inspiration for the branding, signage, to name the development and also for the interiors.
Tudor architecture is a style of architecture that was developed in England between 1485 and 1558. It was a transitional style, mixing elements of Renaissance architecture with a Gothic style found mostly in England called Perpendicular Gothic because it emphasized vertical lines. Tudor buildings were typically constructed using English oak timbers then painted with black tar for protection from the weather.
Tudor Place branding also took inspiration from the Tudor architecture style.
The exposed wood framework is one of the most prominent features, therefore the usage of black square and lines on the logo.
The glass windows inspired the colour blue that is used across interior, signage and branding.
